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Cookie Policy

Last updated: October 19, 2026

In plain English: We use essential cookies to keep the site running and secure. We use Microsoft Clarity (analytics) and Microsoft Advertising (conversion tracking for our own ad campaigns), and neither runs unless you say yes below. You can manage your preferences at any time.

WeLocale uses a small number of cookies and similar browser storage to keep the admin dashboard secure and to remember visitor language preferences in the widget.

1. What are cookies?

Cookies are small text files placed on your device by a website. They help the site remember your session, protect against attacks, and understand how visitors use the site.

2. Strictly necessary cookies

These cookies are required for the site to function. They cannot be disabled. No consent is needed to set these, but we disclose them here for transparency.

Name Purpose Duration
_welocale_session Authentication session - keeps you logged in Session (browser close) or up to 2 weeks
_csrf_token Cross-Site Request Forgery protection Session
wl_cookie_consent Stores your cookie consent choice (accept/decline) 12 months (localStorage)

3. Functional storage (not cookies)

WeLocale stores two values in your browser's localStorage that do not require consent under GDPR as they are strictly necessary for the interface to work:

  • Theme preference - remembers whether you chose dark or light mode in the admin dashboard
  • Sidebar state - remembers whether you collapsed the sidebar (sessionStorage, cleared on tab close)

Note for website owners using the WeLocale widget: The widget may store the visitor's selected language in localStorage on your website (not on welocale.com). This is covered by your website's own cookie/privacy policy. You should mention WeLocale as a sub-processor.

4. Analytics cookies

We use Microsoft Clarity to understand how visitors use our site (session recordings, heatmaps, and aggregated usage analytics), so we can improve it. The Clarity script is not loaded at all, and no analytics cookie is set, until you click "Accept" on the cookie banner - declining or ignoring the banner means Clarity never runs on your visit.

Name Purpose Type
_clck Persists your Clarity user ID and preferences across visits to this site First-party
_clsk Connects multiple page views into a single session recording First-party
CLID Identifies the first time Clarity saw this browser on any site using Clarity Third-party
MUID / MR / ANONCHK / SM Microsoft cookies used to identify the browser across Microsoft-run sites for analytics purposes Third-party

See

Microsoft's Privacy Statement and Clarity's own cookie documentation for details on what Microsoft does with this data.

5. Marketing cookies

We run our own ad campaigns on Microsoft Advertising (Bing), and use Microsoft's UET (Universal Event Tracking) tag on our own site to measure whether those ads led to a signup. Like Clarity, this never loads, and no cookie is set, until you accept analytics cookies on the banner. We do not run any other advertising, retargeting, or social media tracking.

Name Purpose Duration
_uetsid Links your actions across pages during one visit, so we can tell whether a visit that started from one of our ads led to a signup 1 day
_uetvid Recognizes a returning visitor across visits, for the same conversion-measurement purpose Up to 13 months
_uetmsclkid Stores which specific ad click (if any) brought you here, so a later signup can be credited to that ad 90 days

See

Microsoft's Privacy Statement for details on what Microsoft does with this data.

6. Third-party cookies

The only third-party scripts that set cookies on this site are Microsoft Clarity (section 4) and Microsoft Advertising's UET tag (section 5 above), both gated behind the same analytics-cookie acceptance. We do not embed any other third-party advertising or social media scripts. Payment processing is handled by Paddle on their own domain - see

Paddle's Privacy Policy for details.

7. Managing your preferences

  • Use the button below to update your cookie preferences at any time
  • You can also delete cookies through your browser settings - note that blocking essential cookies may prevent login and core functionality
  • The widget language preference can be reset through your browser's localStorage settings

8. Contact

Questions about cookies? Email us at [email protected]

WeLocale

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We use essential cookies to keep the site secure and your session active. Cookie Policy